NetApp plans to expand the value it presents to its channel partners into the cloud and AI with the hiring of former ...

NetApp has a broader, deeper and more profitable channel arsenal with a more lucrative backend rebate program than rival Pure Storage – which is more focused on "transactional" front end benefits, ...

NetApp has cut the ribbon on a number of enhancements to its partner programme as it readies its channel for changes to the tier structure. In July 2020, the data player updated its channel scheme and ...

The ambition at NetApp is to take market share and grow the business, with the strategy being to get closer to channel partners to enable that outcome. Leading the charge is recently appointed channel ...