The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Sensodyne has been prohibited from using the advertising claim “No.1 dentist-recommended toothpaste” without a prominent ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

AMC Theatres hasn't joined rivals in running ads after movies' publicized showtimes because it prefers to promote upcoming flicks — driving return visits to its cinemas amid a boom in streaming ...

CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...