Podcast listenership has grown steadily in the past 20 years, offering a wide range of topics globally. Video podcasts on YouTube are more accessible and well-labeled compared to Spotify. Spotify ...

Marketing and podcast industry leaders say video podcasting offers brands a powerful way to reach highly engaged audiences, yet remains underused despite record spending on influencers. Spotify’s Kay ...

Video didn’t kill the podcast star. Instead, video has helped make podcasters into bigger stars — and that is why it is nearly impossible to find a successful show in 2025 that does not include a ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Netflix has been one of the top Google searches in the last month ...

Podcasts have long been defined as “audio you can understand with your eyes closed.” But Edison Research data is backing up the new reality: more listeners than ever are choosing to watch, and that ...

YouTube creators are using podcasts to reinvent their images and reach new audiences. Video podcasts now resemble talk shows, and can help creators build new communities. These creators are monetizing ...

Despite concerns over the rise of video podcasts across digital platforms, audio remains king when it comes to deep engagement – and in reaching Gen Z. A new study shows the younger generation still ...

The podcasts in the streamer’s debut crop, including “The Pete Davidson Show,” have revived metaphysical questions about the definition of the medium. By Reggie Ugwu How does Netflix define a podcast?

Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency, and CoHost, a podcast growth and analytics tool. The podcasting industry has grown exponentially over the past ...