Most retail businesses face the challenge of capturing shoppers' attention. Interactive outdoor or out-of-home (OOH) advertising is a key strategy blending digital technology with physical spaces, ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Seeking to make stories that surround us. 'Screen,' by Noah Wardrip-Fruin, Robert Coover, Shawn Greenlee, Andrew McClain, and Ben "Sascha" Shine, CC BY-ND Marvel’s new blockbuster, “Guardians of the ...

Montréal’s public art program attracts people to specific locations throughout the city, encouraging visitors to linger. This helps stimulate the economy, as people often also visit nearby retailers.

Using interactive content pieces can help you earn valuable links. Here are five types of interactive content that can inspire your campaigns. If you want to gain a competitive advantage from your ...

Explore Web 2.0's evolution, its impact on user interaction, and examples like Facebook and Wikipedia. Understand how it differs from Web 1.0 and shapes the web today.

Imagine if your milk carton could send you a message when the contents have gone sour. Imagine if the ingredients of certain foods could be sent to your phone, so you wouldn't have to read the small ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...